NFC Vs iBeacon (BLE) | Mobile Payment Solutions

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Categories: Branding, Digital Marketing, Mobile Payment, Tech & Gadgets

As Mobile payment transaction volume will grow by 42% to reach 26.9m in 2016, the technologies that make mobile payments happen are all the more important. Near Field Communications (NFC) and Beacon (BLE) technology both give brand marketing new levels of creativity in the context of the customer journey and mobile payment solutions. They both… Read more »

The Best Global Brands of The Last 15 Years

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Categories: Branding

The Best Global Brands have changed over the last 15 years. These are some of the highlights of their movements between the years 2000 to 2015.   Apple’s rise in 2011-2013 led to overtaking Coke as the current #1 Best Global Brand.  Google’s rise to prominence starting in 2008 and becoming the 2nd Best Global… Read more »

Why Use Accelerated Mobile Pages (AMP)

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Categories: SEO, Web Development

Google have created a new way of accelerating mobile web pages for mobile devices. Giving online publishers and advertisers more opportunity resulting from faster loading times.   Speed matters and instant is the ideal. Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to… Read more »

Setting Up Negative Keywords in PPC Campaigns

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Categories: PPC Advertising

When planning your PPC Campaigns and optimising your conversion rates, negative keywords are you best friend. Maybe you don’t know which negative keywords are relevant to your campaigns. To help you get started here is a list categorising some of the most used negative keywords. Negative Keywords for Adwords Campaigns It is highly likely however… Read more »

The future of technology for brand advertising

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Categories: Digital Marketing

Online advertising Brands have embraced social media and online advertising within a relatively short space of time, so what does the future hold for online advertising? There’s no doubt that mobile devices and social media networks have together transformed how brands advertise and communicate. 5 years ago the digital marketing landscape looked very different. Advertising… Read more »