How to Effectively Build Brand Awareness

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Categories: Branding, Content Marketing, Digital Marketing

Developing brand awareness is a key function, and objective, of all businesses, yet in its ubiquitousness, is often criminally overlooked. In order to make sales, deliver services and drive equity, customers need to be aware of your¬†business. Subsequently, it should equate that the more effort you put into developing the cognisance of your brand, and… Read more »

Think With Google – Google’s Mobile Friendly Testing Tool

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Categories: Digital Marketing, Mobile Marketing, Web Development

Are you ready to Think With Google? Google recently updated us on their page speed and mobile friendly testing tool, found in the insights website, Think with Google. So in this article we thought we should introduce the mobile performance tool for the uninitiated and explain why having a mobile optimised website is the way… Read more »

NFC Vs iBeacon (BLE) | Mobile Payment Solutions

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Categories: Branding, Digital Marketing, Mobile Payment, Tech & Gadgets

As Mobile payment transaction volume will grow by 42% to reach 26.9m in 2016, the technologies that make mobile payments happen are all the more important. Near Field Communications (NFC) and Beacon (BLE) technology both give brand marketing new levels of creativity in the context of the customer journey and mobile payment solutions. They both… Read more »

The Best Global Brands of The Last 15 Years

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Categories: Branding

The Best Global Brands have changed over the last 15 years. These are some of the highlights of their movements between the years 2000 to 2015.   Apple’s rise in 2011-2013 led to overtaking Coke as the current #1 Best Global Brand.¬† Google’s rise to prominence starting in 2008 and becoming the 2nd Best Global… Read more »

Why Use Accelerated Mobile Pages (AMP)

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Categories: SEO, Web Development

Google have created a new way of accelerating mobile web pages for mobile devices. Giving online publishers and advertisers more opportunity resulting from faster loading times.   Speed matters and instant is the ideal. Research shows that the bounce rate can be as high as 58% for web pages that take nearly ten seconds to… Read more »

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