Category Articles:


How to Effectively Build Brand Awareness

Developing brand awareness is a key function, and objective, of all businesses, yet in its ubiquitousness, is often criminally overlooked. In order to make sales, deliver services and drive equity, customers need to be aware of your business. Subsequently, it should equate that the more effort you put into developing the cognisance of your brand, and… Read more »

Digital Video Trends | Periscope Live Streaming by Twitter

Periscope (Periscope.tv) marks a shift in live video on social media and creates new possibilities for brand campaigns. This is what you need to know. (Original article on e-week by Don Reisinger ) What is Periscope and a live streaming App? Where did it come from? Periscope is a live streaming application developed by an independent startup… Read more »

How to choose the best content marketing formats 2015 infographic

Content marketing is about creating great content around your brand or subject. Content that tells a story and gets your audience interested and engaged. This form of marketing can be cleverly used to achieve a number of objectives, all related to promoting your brand or vested interests. When considering what content to create around your… Read more »

Helpouts By Google Explained

Helpouts By Google Explained Following on from the last post about ‘How To’ videos increasing in popularity and importance in our everyday lives, it is great to see the next step provided by Google. This has come in the form of  Google ‘Helpouts’ which enables students, professionals and hobbyists to learn directly from experts in… Read more »

Coca-Cola & the Social Media Guard Campaign

In this short satirical brand video on YouTube, Coca-Cola pokes fun at the way social media and mobile devices divert us from real life human interaction. We all like to poke fun at stuff on social media and Coca-Cola now getting the joke has made a successful campaign out of it.     Coca-Cola has historically… Read more »