Category Articles:


The Power of Live Music & Branding

Music provides a fantastic platform for brands to connect with their audiences in a fun innovative live environment. Like all good advertising it is about being in the right place at the right time. Live events such as the SuperBowl are legendary for advertising opportunities. Now with new innovations in branding, through technological advances, there… Read more »

Ello the social network gets explained and reviewed

Why the interest in anonymity & anonymous social media networks? The concept of online anonymity for social networks is becoming a hot topic with the catalyst being Facebook’s “real-names” policy.  Which rules out the use of an alias on Facebook.  This latest policy update has upset a host of drag queens and raised the question, is an… Read more »

Marketing Trends For 2014

Here are the marketing estimations for 2014 to help you to develop the best marketing strategy for your business. The biggest take away is the conversion from Video Content being a reported 86% increase in focus for marketers looking to get ahead through engaging content that is not only good for gaining customer engagement but… Read more »

Clay Shirky: The power of collaboration

How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms.   From the invention of the printing press to the telephone, the radio, and the Internet, the ways people collaborate change frequently, and the effects of those changes… Read more »