Category Articles:


Coca-Cola & the Social Media Guard Campaign

In this short satirical brand video on YouTube, Coca-Cola pokes fun at the way social media and mobile devices divert us from real life human interaction.¬†We all like to poke fun at stuff on social media and Coca-Cola now getting the joke has made a successful campaign out of it.     Coca-Cola has historically… Read more »

Clay Shirky: The power of collaboration

How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms.   From the invention of the printing press to the telephone, the radio, and the Internet, the ways people collaborate change frequently, and the effects of those changes… Read more »

Tips for video in search engine results 2014

We’ve seen enough articles over the last few months to know we’re not the only ones saying 2014 is the year for video content online. It seems that the reports generated in 2012/2013 by Forester and Search Marketers have made an impact to the broader spectrum of content creators and digital marketing teams. The reports… Read more »