How to choose the best content marketing formats 2015 infographic

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Categories: Content Marketing, SEO

Content marketing is about creating great content around your brand or subject. Content that tells a story and gets your audience interested and engaged. This form of marketing can be cleverly used to achieve a number of objectives, all related to promoting your brand or vested interests. When considering what content to create around your… Read more »

Google’s Big SEO Mobile Search Update

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Categories: Google Analytics, SEO

Why is Google changing Search Engine Results For Mobile? On the 21st April (2015) ‎Google‬ changed ‪‎the‬ search engine results pages for mobile devices. Putting ‘mobile friendly’ pages ahead of non-mobile friendly pages. In a bid to rightly differentiate the search results based on the device you are viewing the content on and the contents… Read more »

Google Algorithm Changes US and Europe

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Categories: Google Analytics, SEO

Changes in Google’s algorithm have a direct impact on what is visible in search results. With the top positions in Search Engine Results pages being the prized positions for big business and brands. An increase or decrease in website traffic impacts a businesses ability to generate interest, sales leads, conversions, installs, plays, downloads, actions or… Read more »

The Power of Live Music & Branding

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Categories: Digital Marketing, Social Media Trends

Music provides a fantastic platform for brands to connect with their audiences in a fun innovative live environment. Like all good advertising it is about being in the right place at the right time. Live events such as the SuperBowl are legendary for advertising opportunities. Now with new innovations in branding, through technological advances, there… Read more »

The Search Trends of 2014 – Google Trends

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Categories: Google Analytics, SEO

Google Trends, in case you didn’t know it already, is a fantastic service provided by Google to monitor what people search for on the World’s largest search engine. So what did we search for in 2014? The things we love, greatness, answers, hope, remembrance and inspiration. This video from Google gives us a reminder. So… Read more »