The rise of the ‘How To’ Video on YouTube

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Categories: SEO, Social Media Trends

Why has Video Become So Popular? ‘How to’ videos are extremely useful when you are trying to find something that is uniquely helpful or entertaining. The masses are now getting the hang of video production more and more as video tech is more accessible and distribution made easier. The increasing relevance of video is also… Read more »

Coca-Cola & the Social Media Guard Campaign

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Categories: Content Marketing, Social Media Trends

In this short satirical brand video on YouTube, Coca-Cola pokes fun at the way social media and mobile devices divert us from real life human interaction.¬†We all like to poke fun at stuff on social media and Coca-Cola now getting the joke has made a successful campaign out of it.     Coca-Cola has historically… Read more »

Grow Your Business: How to use content marketing

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Categories: Content Marketing

This is a great info graphic to show how you can grow your business through content marketing. If you are stuck for ideas, just refer to this and you will be sure to start thinking about how you can drive traffic, engagement and growth. Underlying this is having a clear measurement plan and strategy that… Read more »

Marketing Trends For 2014

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Categories: Content Marketing, Digital Marketing

Here are the marketing estimations for 2014 to help you to develop the best marketing strategy for your business. The biggest take away is the conversion from Video Content being a reported 86% increase in focus for marketers looking to get ahead through engaging content that is not only good for gaining customer engagement but… Read more »

Clay Shirky: The power of collaboration

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Categories: Digital Marketing, Social Media Trends

How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms.   From the invention of the printing press to the telephone, the radio, and the Internet, the ways people collaborate change frequently, and the effects of those changes… Read more »