Coca-Cola & the Social Media Guard Campaign

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Categories: Content Marketing, Social Media Trends

In this short satirical brand video on YouTube, Coca-Cola pokes fun at the way social media and mobile devices divert us from real life human interaction.¬†We all like to poke fun at stuff on social media and Coca-Cola now getting the joke has made a successful campaign out of it.     Coca-Cola has historically… Read more »

Grow Your Business: How to use content marketing

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Categories: Content Marketing

This is a great info graphic to show how you can grow your business through content marketing. If you are stuck for ideas, just refer to this and you will be sure to start thinking about how you can drive traffic, engagement and growth. Underlying this is having a clear measurement plan and strategy that… Read more »

Marketing Trends For 2014

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Categories: Content Marketing, Digital Marketing

Here are the marketing estimations for 2014 to help you to develop the best marketing strategy for your business. The biggest take away is the conversion from Video Content being a reported 86% increase in focus for marketers looking to get ahead through engaging content that is not only good for gaining customer engagement but… Read more »

Clay Shirky: The power of collaboration

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Categories: Digital Marketing, Social Media Trends

How we collaborate has profound implications for how we live and work. The author and New York University professor explains how social media has upended traditional norms.   From the invention of the printing press to the telephone, the radio, and the Internet, the ways people collaborate change frequently, and the effects of those changes… Read more »

Tips for video in search engine results 2014

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Categories: Content Marketing, SEO, Social Media Trends

We’ve seen enough articles over the last few months to know we’re not the only ones saying 2014 is the year for video content online. It seems that the reports generated in 2012/2013 by Forester and Search Marketers have made an impact to the broader spectrum of content creators and digital marketing teams. The reports… Read more »