Search Engine Marketing
Search Engine Marketing & Optimisation
Our job is to incentivise users to click, engage, convert, and keep coming back. This complex task requires a multidisciplinary mix, including technical, strategic, and creative skills.
Our improvements and analytics are evaluated by both users and search engines, and everything users do count. The evaluation starts at the SERP level and follows users during the whole journey. We use these journeys to optimise content and the path to conversion, whether that be a pdf download, subscription or a purchase or something else.
Google uses implicit data as well as its traditional ranking factors to determine page quality and search engine position. The image below gives you an overview of the different factors both implicit and classic that are used to determine your webpages quality in search engine results, relative to specific queries.
We manage the presence of our clients within search engine results, protecting their brand interests, competitive positioning and conversion optimisation.
Our approach is about firmly understanding your business and implementing a strategy to competitively position it within search engine results.
For a breakdown of more elements used by Google to evaluate page quality, you may also want to refer to this article produced by the founder of Moz, Rand Fishkin. It’s a handy reference detailing the anatomy of an ideal webpage. It’s handy reference to turn to when looking at your own content and seeing which improvements need to be made.
Analytics & Reporting
We implement advanced integrated analytics to track user engagement and buyer behaviour to improve integrated marketing channel performance. Giving you key performance reports that are accurate, quick to reference and available anytime of day.
Google Tag Manager enables us to set up and manage your web analytics without having to trouble your IT team for any web updates. From the Tag Manager dashboard we can implement a wide range of custom analytics tools and parameters based on your requirements.
The results from Universal Analytics are viewed in the Google Analytics dashboard just the same as before. However the results include, for example, the tracking of PDF downloads, Social Interactions, Traffic to Social Networks, Amount of Page Scroll, Form Abandonments, Purchase Data, Retargeting, Adwords, Specified Values based on conversions, etc…..All without having to add any code to specific links, as we can trigger tags to fire on specific actions and provide their values via the tag manager console.
Based on your requirements, we set up google tag manager, so we can help you increase the knowledge of your customers online and optimise their journey towards conversion.